As I’ve shared with you in the past, there are quite a few video sharing platforms available to us these days. And yet, YouTube still remains the number one site since it’s the largest community.
YouTube also offers several free and easy to use tools which you can access right on your own YouTube channel. This allows you for you to promote your company and increase your visibility online.
Here is a quick breakdown of 5 tools which will play a key part in your YouTube marketing strategy:
#1: Video Analytics
YouTube allows you to look at video analytics for the videos on their site and to even download more complex reports which can be imported into Excel YouTube Vanced. You can view data for many date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to find out your viewers’ages, gender, location and to find out how popular each of one’s videos are with this information. And you know what? It’s free!
Simply click on the little graph button alongside how many video views on any of your YouTube videos.
Tags – I love to consider them as keywords – are an important section of optimizing your video for search engines. Pay close attention to the tags you use for each video and ensure that your tags are strongly related your content.
An effective way to develop effective tags would be to start a search within YouTube for the topic and see what terms pop-up in the drop down box. Those terms which are popping up are ones that you know are actually being searched within YouTube, so they’re great to utilize as tags as well.
Bring it an action further and select a couple of videos which are full of the rankings for the tags you intend to use and see what additional tags they’re using. If these keywords work for the topic also, utilize them!
Using keywords in your title can also be VERY important for SEO purposes. Use those keywords in your title that you simply KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to share videos via embedding, tweeting, sharing on Facebook, or simply e-mailing the video link. Gmail users may also play YouTube videos right inside their e-mail. The Google Plus link allows you to watch videos with friends using the hangout feature as well.
Although each one of these feature are immediately alongside your video, you STILL have to encourage viewers to accomplish the sharing. They are distracted and likely won’t consider carrying it out themselves.
#4: Upload a Transcript of one’s Video to YouTube
This really is where you are going to be so happy you wrote a script!
As you know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I really do however recognize that that technology will be developed even while we speak.
For the time being, here is a nifty trick you can use to increase your visibility.
You can upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript so make sure it is keyword rich.
#5: YouTube’s Promoted Videos
Google, among the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature can help you attract customers, viewers and subscribers to your company, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great way to catch the attention of potential customers who might be interested in your service or product. You’ll be most effective when you use attention-grabbing titles on your own videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social media marketing marketing campaign; however in addition it works well with Facebook and Twitter. With the countless great tools offered, in the event that you aren’t using YouTube included in your marketing, you’re passing up on an incredible way to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness for them to say “Yes – my internet marketing makes me money AND I feel good about this!”