Not so long ago we had a limited amount of opportunities to shop. We either took a trip into town, shopped from a catalogue or we clipped out a coupon and popped it in the post. That has been it.
Today however, there’s an additional place to shop. Today we’ve the Internet and just what a place to look that is. Despite being the brand new kid on the block when it comes to actual places to look, the Internet is rapidly overtaking all the places to look assembled!
So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the initial online transaction fourteen years ago, the tide of sales from the high street to the Internet has been one way, and it’s been gathering pace.
No more limited by too little available retail space, online stores can carry huge inventories that their bricks and mortar counterparts can only just dream of software gestionale abbigliamento. Fashion stores in particular, rather that electrical or home ware stores, have taken advantage of this new found freedom and may now offer unlimited fashion ranges and a broader selection of sizes within those ranges. Add to that a digital fashion adviser, a method selector and online fashion shows, it’s no surprise that the bricks and mortar fashion stores future looks uncertain.
It’s no real surprise that high street fashion stores also provide an on line presence, because the alarm bells have been ringing for some time. One or more popular name in catalogue and home shopping has seen Internet sales overtake it’s traditional catalogue sales in 2010 and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a published catalogue. The expenses of producing a published catalogue are huge, which will be unsustainable if the switch to the Internet continues.
With out a crystal ball, it’s fair to state that eventually (probably sooner), shopping trips to town and flicking by way of a catalogue may well be more of a workout in nostalgia than necessity.
To combat the swing away fro traditional shopping outlets, it’s hard to see how a high street and the catalogues can compete. There are just too many advantages to shopping online.
For the time coming to least, high street fashion stores are playing their part in the whole shopping mix and I’d suggest we ought to use them or before long we’ll lose them.